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A world of opportunity awaits food processors & packagers
Date:2009-12-07 |
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As the doors of global commerce seem to be swinging open almost simultaneously in heretofore inaccessible world markets, many food processors and packagers must be surveying
The vast populations of the former Soviet Union and Eastern Europe beckon desperately for more food products in better packaging. Meanwhile, Western Europe, striving for more openness and trade standardization among the 12 EC countries, brings a new dimension to an established export market. Australia, New Zealand, and the Pacific Rim offer special enticements as locations for American production facilities. Exotic-sounding lands such as Brunei and Darussalam in Southeast Asia invite the advances of American marketers and joint venture partners.
Indeed, it is an especially exciting time for the packaged foods industries--rich with opportunities and fraught with complexities. While many countries are wooing the influx of American food products and packaging technologies, each market presents a unique set of trade rules, regulatory parameters, and consumer tastes.
From a regulatory standpoint, for example, food packagers must take into account such details as differences in permissable migration limits and differences in extraction test protocols and risk assessment approaches. These differences will be addressed at the conference by Dr. Patricia Schwartz, Deputy Director, Office of Physical Sciences, Food & Drug Administration.
The manner in which shipments of products are bulk-packed for export also presents its own set of complications. Comparing and squaring GMA (Grocery Manufacturers of America) pallet standards with international requirements will be among the conference topics. Attendees also will hear an update report on the Joint Industry Pallet Project--a study being funded by GMA, the Food Marketing Institute, and the National American Wholesale Grocers Association (NAWGA). Ross Murdoch, Director of Warehousing for Campbell Soup Co. and Co-Chairman of the Joint Industry Council's Pallett Subcom-mittee will deliver the report.
When it comes to primary packaging, labeling alone can be an intricate undertaking for international marketers. Different languages, different measurement systems and serving size standards, different label requirements, different allowable health/nutrition claims, different "green" packaging rules and symbols, different food storage and cooking practices, and on and on are among the challenges to be discussed during the conference. A representative from the Department of Commerce will offer a presentation on packaging and labeling requirements for distribution and sale to Mexico, South America, and Canada.
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